Speaking True: Guns, Tomahawks, and Tatas

Speaking True: Guns, Tomahawks, and Tatas

A subject that comes up all the time professionally and in my personal encounters in the world is the value proposition. Now, if you're not familiar with that term, it's a marketing term that talks about giving people what they need and want and finding a way to connect their needs, their wants, and what you're trying to give them

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